How to Build a Thriving Fee-for-Service Practice - Integrating the Healing Side with the Business Side of Psychotherapy

Front Cover

HOW TO BUILD A THRIVING FEE-FOR-SERVICE PRACTICE

CONTENTS

FOREWORD

PREFACE

ABOUT THE AUTHOR

CHAPTER 1. PRIVATE PRACTICE IN TRANSITION

A Cycle of Change

Building Your Ideal Practice

Business Training Is Creative and Fun

Challenges and Opportunities

All Professions Change

How and Why Private Practice Is Changing

Reclaiming Our Identity

The Challenge of Change

What Holds Practitioners Back?

Fifteen Attributes of a Successful, High-Volume Practitioner

Some Thoughts You Might Have

Exercise: Your Ideal Practice: A Guided Visualization

Crisis versus Opportunity: Shifting Your Attitude

Assignment: Understanding a Business Mindset

CHAPTER 2. CHOOSING A STRATEGIC SPECIALTY

Are You a Generalist or a Specialist?

How Talking Like a Specialist Works

Choosing a Clinical Specialty

Turning Your Clinical Specialty into a Market Niche

Market Niche Specialties

Health Psychology Specialties

Common Market Niches with a Special Perspective

New and Timely Market Niches

Exercise: Choosing Your Market Niche

Assignment: Research Your Market Niche

CHAPTER 3. DEVELOPING YOUR MARKETING PLANS

Marketing for Therapists: Exploring the Opportunities

Each of Us Is Unique

Twenty Marketing Ideas to Build Your Practice

Why Marketing Is Good Business

Integrated Marketing

A Summary on Marketing

Marketing Flow Chart

Exercise: Building Your Annual Marketing Plan

Assignment: Laying the Foundation and Building Momentum

CHAPTER 4. HOW TO DO SEMINARS, WORKSHOPS, WRITING, AND LARGE-SCALE PROJECTS

Win–Win–Win Goals

Speaking Engagements: Seminars, Workshops, and Keynotes

Professional Writing

Marketing Therapy-Related Services and Products

Exercise: Public Speaking—Finding Your Purpose and Message

Exercise: Exploring the Writer within You

Assignment: Preparing to Reach the Public

CHAPTER 5. GIVING PSYCHOLOGY AWAY

Working with the Media: Television, Newspapers, and Radio

Television Interviews

Print Interviews

Working in Radio

After Your Media Interview or Show

National Media Exposure

Mobilizing Our Profession

Exercise: Contacting the Media

Assignment: Start Giving Psychology Away

CHAPTER 6. ANATOMY OF A SMALL BUSINESS

Why Write a Business Plan?

What Is a Business Plan?

How to Write a Business Plan

Exercise: Design Your Business Plan

Assignment: Complete Your Executive Summary

CHAPTER 7. STARTING A NEW OFFICE OR RELOCATING

Different Ways to Begin

A Primer for Graduate Students

Relocating an Existing Office

Build in Practice Success from the Beginning

How to Find an Office

Office Management

The Age of Infomatics

Exercise: Preparing for Private Practice While You Are in Graduate School

Exercise: Relocating Your Existing Practice

Assignment: Choosing Your Ideal Office Location

CHAPTER 8. PRACTICE MANAGEMENT TRACKING AND STATISTICS

The Value of Measuring the Progress toward Your Goals

New Client Referral Form

Weekly Practice Summary

Monthly Practice Summary

Yearly Practice Summary

The Year in Perspective

Your Final Perspective

Exercise: Making Goals Clear and Measurable

Assignment: Understanding Your Practice at a Glance

CHAPTER 9. MOTIVATIONAL BLOCKS TO PRACTICE SUCCESS

How High Would You Dream . . . If You Knew You Wouldn’t Fail?

Who Are We?

Practices across the Country Are Hurting

Real-Life Examples

Overcoming Resistance to Change

How Hard Do You Try?

Optimizing Your Practice Growth

Common Questions about Growing Your Practice

Affirmations to Help You Stretch and Grow

Public Speaking

A Summary on Practice Development

Exercise: Becoming a Successful Practitioner

Assignment: How High Would You Dream . . . If You Knew You Wouldn’t Fail?

REFERENCES

ADDITIONAL RESOURCES

INDEX