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C&A - A Family Business in Germany, the Netherlands and the United Kingdom 1911-1961
Cover
1
Title
3
About the Book
479
About the Author
479
Copyright
4
Preface
5
Table of Contents
9
Chapter 1 Introduction
13
Chapter 2 The Rise of the Brenninkmeijers (1600–1918)
28
From Itinerant Traders to Store Owners
31
The Expansion of C&A in the Netherlands
42
New Social Classes, New Customers
47
The Entry into Menswear
50
Changes in Corporate Governance
52
The Move into Germany in 1911
59
C&A during the First World War
66
Chapter 3 The Development of C&A between the Wars (1919–1938)
75
C&A Holland
77
The Move into the United Kingdom in 1922: C&A Modes
90
C&A in Germany
105
The Weimar Republic (1919–1932): C&A on the Path to Expansion
107
Years of Inflation: The Flight to Tangible Assets and Production
107
Renewed Expansion: More Branches, New Customers
113
Bold Advertising in a Competitive Market
123
C&A Deutschland during the Great Depression
127
C&A in the Third Reich (1933–1939): Between Traditional Values and Opportunistic Pursuit of Profit
132
Areas of Conflict: Foreigners, Catholics and Capitalists
132
Suits, Dresses or Uniforms? Expanding Production
137
Expansion of the Branch Network and Political Resistance
140
Charity and Protection Money: “Account A”
152
Advertising in a Totalitarian State
157
Properties Yes, Companies No: C&A and “Aryanisation”
160
A Highly Profitable, Multi-National Enterprise
175
Chapter 4 Friend or Foe? A Multi-National Dutch Company in the Second World War (1939–1945)
184
C&A Holland under German Occupation
187
C&A Deutschland in the War Economy
193
Retail during the War: Rationing instead of Advertising
196
C&A as Producer: Wehrmacht Contracts, Production Contracted Abroad, Ghetto Production and Forced Labour
203
C&A Modes in the “Blitz”
220
Profits and Losses: C&A Businesses during the Second World War
227
Chapter 5 C&A during the Cold War and the “Golden Age” (1945–1961)
230
Flight Westward: A Sputtering Start in the United States
234
New Beginning in the Netherlands
240
C&A Modes
250
Total Loss and Reconstruction: C&A Deutschland in East and West
262
East Germany: The Loss of All the Branches
262
West Germany: Black Market and Currency Reform
266
Expansion in the “Economic Miracle”
274
Development and Expansion of Self-Manufacturing
284
“Buying for Cash Means Savings at C&A” (“Barkauf ist Sparkauf bei C&A”)
290
C&A and the Battle about Store Closing Hours
293
Advertising in the Staid Years of Reconstruction
299
Golden Years: C&A in the Post-war Boom
307
Chapter 6 Family or Market? The Succession of Ownership, New Leadership Development and Corporate Governance at C&A
314
The Problem of Succession in the Terminology of the Principal-Agent Model
315
Abundance of Children, Education, Internal Competition and Unitas as Answers to the Problem of Succession
317
Education for Future Leaders
319
Careers in “the Firm”
322
Female Managers
325
From jongelui to ondernemers
328
Retirement at Age 55
333
Unitas
337
Corporate Governance à la C&A: The Institutional Implementation of Unitas
339
Taking Decisions within the Group of Owners
341
Transformations in Corporate Group Structure
342
Chapter 7 Summary
357
Appendices
367
The Unitas Principles
369
Tables
370
Brenninkmeijer Family Members Employed at C&A
370
C&A Entrepreneurs in the Netherlands, Germany, the United Kingdom and the United States, 1911–1961
374
Number of Employees at C&A Deutschland and C&A Modes
382
List of C&A Group Firms
384
Openings of C&A Branches in the Netherlands, Germany and the United Kingdom, 1841–1961
406
Turnover, Profits and Profitability of C&A Groups in the Netherlands, Germany and the United Kingdom, 1841–1961
412
Market Shares of C&A Retail Firms in the Netherlands, Germany and the United Kingdom, 1930–1961
418
Donations of C&A Groups in the Netherlands, Germany and the United Kingdom, 1926–1961
424
Exchange Rates of the Guilder, Mark and Pound to the US Dollar, 1913–1961
425
Documents
427
Letter from C&A Head Office to Hermann Göring, 15 October 1937
427
Letter from Franz Brenninkmeijer to managers at C&A Deutschland, 4 September 1939
432
Letter from Dr. Rudolf Brenninkmeijer to staff at C&A-Deutschland drafted into military service, 16 July 1941
434
Letter from Franz Brenninkmeijer to staff at C&A-Deutschland drafted into military service, 2 December 1942
438
Indices
442
List of Abbreviations
442
List of Figures
443
List of Tables
445
List of Sources
447
Bibliography
450
Subject Index
468
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