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From Single to Scale - How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
von: Michael Killen
Apress, 2018
ISBN: 9781484238141 , 221 Seiten
Format: PDF, OL
Kopierschutz: Wasserzeichen
Preis: 46,99 EUR
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From Single to Scale - How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
Contents
5
About the Author
6
Acknowledgments
7
Chapter 1: Why You Need to Scale
8
Recurring Revenue
8
Working in the Business
17
Bigger Businesses Don’t Buy (at Scale) from Single-Person Enterprises
23
Break Free from the Feast and Famine Consulting Project Income Cycle
26
Summary
30
Chapter 2: What’s Stopping You From Scaling?
31
No Spare Funds
35
Marginal Gains
35
Do People Want You?
37
Busy or Effective?
41
Can My Business Scale?
42
Quitting Your Job
42
Never Run a Business
46
Other Businesses in My Network Have Told Me It’s a Bad Idea or I Can’t Do It
47
Summary
47
Chapter 3: Types of Single-Person, Scalable Businesses
48
Summary
67
Chapter 4: Developing a Scalable Product from What You’ve Got
69
Before and After
71
Map Out Each Stage
76
Create Blog Posts
78
Promoting the Webinar
83
Creating a Course
84
Affiliate Marketing
93
Summary
94
Chapter 5: Creating Content for a Scalable Product
95
10 Topics
96
10 Subtopics
96
Explorer Posts
103
Promise
103
Problem
104
Myth
104
What’s Changing?
104
What Do Most People Do?
105
What to Do Differently
105
Next Steps
105
Repurpose Written Content
105
How to Get More Shares
107
Collect Testimonials
108
Sales Letter Style Content
108
Networking Lunch
112
Summary
113
Chapter 6: Building a Larger Audience
114
We’re Building Two Lists
114
Would You Honestly Read That?
116
Would You Really Share That?
116
Killer Blog Post with Lead Magnet
121
Send Remarketing Traffic to Squeeze Pages
125
Comment Marketing
130
Summary
133
Chapter 7: Connecting More of That Audience to a Scalable Product
134
Content Silos
135
Splinter Product Creation
137
The Thank You Page
139
Scarcity and Changes
141
Knife Twist
141
Benefits
142
CTA 1: Act Now
142
Our Background
142
Guarantee
142
CTA 2: Safety and Results
142
Pricing
143
Fear: Ego
143
CTA: Next Steps
143
Dos and Don’ts
143
Get on the Phone!
147
Summary
154
Chapter 8: Why Process Is the Key to Scale
155
Processes Are an Investment
155
Great Interviews
157
Process = Scale
157
Automate the Start
164
Outsource Without Process
165
Process Is Communication
165
Manage the Process
168
Summary
169
Chapter 9: Outsourcing the Scalable Process
170
Take the Day Off
170
Other Options
171
Fiverr.com (http://lp.fiverr.co.uk/)
171
Upwork.com (https://www.upwork.com/)
171
Freelancer.com (https://www.freelancer.com/)
171
Studio Envato (https://studio.envato.com/)
172
99 Designs (https://99designs.co.uk/)
172
OnlineJobs.ph (https://www.onlinejobs.ph/)
172
Google (https://www.google.com)
172
Levels of Outsourcing
177
Summary
184
Chapter 10: Growth Optimization
185
Record, Measure, and Test
185
I’ve Noticed …
198
Just Because I Want You Back
198
We Miss You!
199
We’re Going to Unsubscribe You
199
Secret Gift Inside
199
Are You Just Not Interested?
200
In Three Days, You Won’t Hear from Us
200
Today Is Your Last Day
201
Summary
202
Chapter 11: Profit and Money Management to Scale
203
What Is Your Goal for the Business?
204
What Is the Financial Goal of the Business?
204
What Do You Want to Do Without a Business?
208
The Rule of Thirds for Pricing
209
Rules for Saving
210
Rules for Tax
210
Rules for Profit
210
Summary
212
Chapter 12: Scale and Growth Are Just Around the Corner!
213
Index
215
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