Self-Service in the Internet Age - Expectations and Experiences

von: David Oliver, Celia Romm Livermore, Fay Sudweeks

Springer-Verlag, 2009

ISBN: 9781848002074 , 276 Seiten

Format: PDF

Kopierschutz: Wasserzeichen

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's

Preis: 96,29 EUR

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Mehr zum Inhalt

Self-Service in the Internet Age - Expectations and Experiences


 

Computer Supported Cooperative Work

2

Contents

5

Contributors

7

Introduction

9

Social Networking and eDating: Charting the Boundaries of an Emerging Self-Service Arena

13

1.1 Introduction

13

1.2 What Is Self-Service?

14

1.3 Are Social Networking and eDating Self-Service Industries?

16

1.4 Business Models in the Social Networking Industry

16

1.5 Categorizing Social Networking Business Models

17

1.6 eDating as a Subcategory of Social Networking

21

1.7 Categorizing eDating Business Models

22

1.7.1 Attributes (Physical Versus Personality)

22

1.7.2 Behavior (Past and Future Versus Present)

23

1.7.3 Combining the Two Attributes to Produce Four Types of eDating Websites

23

1.8 Discussion and Conclusions

25

References

28

The Role and Implications of the Internet in Healthcare Delivery

30

2.1 Introduction

30

2.2 Prostate Cancer, Masculinities and Men’s Health

32

2.3 On Method and Methodology

33

2.3.1 The Interviews

33

2.4 Results: The Internet, Self-Help and Maintaining Control

34

2.4.1 Patient Empowerment Online

37

2.4.2 The Internet and ‘The Patient’s Role’

38

2.4.3 Trust and Uncertainty

40

2.4.4 Masculinity and Managing Risk in Cyberspaces

41

2.5 Discussion

44

References

46

Self-Service and E-Education: The Relationship to Self-Directed Learning

48

3.1 Introduction

48

3.2 Educational Philosophies

50

3.2.1 Transmission Models

50

3.2.2 The Collaborative Model

51

3.2.3 e-Learning

53

3.2.4 The Self-Service Model

55

3.3 The Approach Used in this Study

57

3.4 Assessing Student Experiences of Self-Service Learning

59

3.5 The Context

60

3.6 Learning Situations in 2001-2003 and 2005-2006

60

3.6.1 Case Study Summary

64

3.7 Discussion

66

3.7.1 The Process

66

3.7.2 Class Dynamics

67

3.7.3 Overall

68

3.8 Conclusion

70

References

71

Stakeholder Expectations of Service Quality in a University Web Portal

74

4.1 Introduction

74

4.2 Previous Studies

75

4.2.1 Stakeholders

75

4.2.2 Online Service Quality

75

4.2.3 Internet Portals

76

4.3 Measuring Online Service Quality

77

4.3.1 Measuring Portal Quality

78

4.3.2 Measuring e-Service Quality in the Public Sector

78

4.3.3 Measuring Service Quality in Higher Education

79

4.3.4 Evolving Functionality: Transaction Processing in Online Services

79

4.3.5 Evolving Understanding: Additional Constructs from Research Literature

80

4.4 Gathering User Perceptions

80

4.4.1 Participant Selection

81

4.4.2 Focus Group Design

82

4.4.3 Analysing Focus Group Responses

82

4.4.4 Instrument Revision

82

4.5 Data Analysis and Results

83

4.5.1 User Perceptions of Portal Service Quality (from Focus Groups)

83

4.6 Discussion

87

4.6.1 Service Expectations of Online Customers

87

4.6.2 The Differing Service Expectations of Multiple Stakeholder Groups

88

4.6.3 Organisational Expectations of Service Delivery

89

4.6.4 Expectations Resulting from Changes in Technology

89

4.6.5 Changing relationships

89

4.7 Implications for Practice

90

4.8 Conclusion

90

4.1 Appendix: E-Qual Instrument for a University Web Portal

91

References

93

Cybermediation in the Tourism and Travel Industries

95

5.1 Introduction

95

5.2 Thomas Cook: The First Travel Trade Intermediary

96

5.3 Intermediaries and Distribution Channels

97

5.3.1 Distribution Channels, Value and Supply Chains

97

5.4 Intermediaries in the Travel and Tourism Industries

99

5.4.1 The Travel Trade Network

99

5.4.2 Roles and Functions of Travel Trade Intermediaries

100

5.4.3 Travel Trade Intermediaries and the Travel Experience

101

5.5 ‘Dub, Dub, Dub’ and Self-Service in Travel and Tourism

101

5.5.1 The Internet as a Tourism and Travel Distribution Channel

102

5.5.2 Tourism and Travel and the Internet

103

5.5.3 Advantages and Disadvantages of Internet-based Intermediation

104

5.5.4 Who Are the Self-Serving Customers in Travel and Tourism?

105

5.5.5 Some Findings from a Focus Group Study

106

5.5.6 Future Usage Trends, Patterns and Potential

108

5.6 Impacts of Internet Usage on Intermediaries: Disintermediation or Reintermediation ?

110

5.6.1 Disintermediation

110

5.6.2 Reintermediation

111

5.6.3 Cybermediation

112

5.7 Tourism, Travel and the Web 2.0 Environment

113

5.7.1 Inversion of Control

114

5.8 Conclusion

116

5.1 Appendix: Glossary of Key Terms

118

References

119

Tricks and Clicks: How Low-Cost Carriers Ply Their Trade Through Self-Service Websites

121

6.1 The Success of Low-Cost Carriers (LCCs)

121

6.2 Ideals for IS Developers and Marketers

122

6.3 Gummy Practices and Social Responsibility

124

6.4 Research Approach: Heuristic Evaluation

125

6.5 Analysis of the Heuristic Evaluations

126

6.5.1 Booking Flights

126

6.5.1.1 Destinations

126

6.5.1.2 Initial Pricing of Flights

127

6.5.1.3 Getting to a Final Price: Handling Fees, Taxes and Charges

130

6.5.1.4 Card Charges Policies

133

6.5.1.5 Frills or No Frills: Opt-in and Opt-out Fee-Based Services

134

6.5.2 Finding Cheap Flights

136

6.5.3 Contacting the Airline

138

6.5.3.1 Making an Enquiry or Giving Feedback

138

6.5.3.2 Nature of Contact Information

140

6.5.3.3 Making a Complaint

142

6.6 Discussion

143

6.7 Conclusions

145

References

146

Experiences of Users from Online Grocery Stores

148

7.1 Introduction

148

7.2 Background

149

7.3 History of the Grocery Store

152

7.3.1 Online Grocery Stores

153

7.3.2 Shopping Differences Between User Groups

156

7.4 Research Method

157

7.4.1 Usability Testing

157

7.5 Results - Usability Test Analysis

159

7.5.1 User Performance

159

7.6 Results - Post-Test Questionnaire Analysis

160

7.6.1 User Responses to the Open-Ended Question

162

7.6.1.1 Short Test

162

7.6.1.2 Medium Test

162

7.6.1.3 Long Test

163

7.6.1.4 Overall Feedback

164

7.6.2 Stressors

165

7.7 Conclusion

166

References

168

The Virtual Shopping Aisle: More or Less Work?

170

8.1 Introduction

170

8.2 Self-Service and Self-Service Technologies

171

8.3 Web-Based Self-Service

172

8.4 Evolutionary Changes in Grocery Shopping

173

8.4.1 Over-the-Counter Grocery Shopping

173

8.4.2 Self-Service Supermarkets

174

8.4.3 Online Grocery Shopping

175

8.5 Experiences of Online Grocery Shopping

176

8.6 Individual Preferences

177

8.7 Failures

177

8.8 Work Implications - Who Does What?

177

8.9 Conclusion

179

References

179

The Customer Rules and Other e-Shopping Myths

181

9.1 Introduction

181

9.2 Effective Engagement with Online Retail

183

9.3 The ‘SovereignConsumer’ and the e-Shopping Experience

185

9.3.1 Myths Deconstructed

185

9.3.2 Myth 1: e-Commerce Offers Greater Choice and Convenience

186

9.3.3 Myth 2: There Is Greater Access to Information

187

9.3.4 Myth 3: There Is More Effective Communication with Companies

189

9.4 Gender and Home e-Shopping

191

9.4.1 Focus on the Household

191

9.4.2 ‘Consumption Work in the Home’

192

9.4.3 Domestication of ICTs

194

9.4.4 Home e-Shopping

194

9.4.5 Home e-Shopping and Self-Service Issues: Discussion of Empirical Work

196

9.5 Conclusion

198

References

199

Internet Banking: An Interaction Building Channel for Bank-Customer Relationships

202

10.1 Introduction

202

10.2 Self-Service Technology and Internet Banking

203

10.3 Researching Customer Experience and Social Consequences of Internet Banking

206

10.4 Customer Experiences of Internet Banking

207

10.4.1 Customers as Service Co-Producers and/or Employees

208

10.4.2 Transfer of Work from Customers to Employees

209

10.4.3 Contradiction of Convenience and Stress

211

10.5 Social Consequences of Internet Banking

213

10.6 Conclusions

214

10.1 Appendix: Demographic Profile of Respondents - Users and Non-users of Internet Banking

216

References

217

Sense or Sensibility?: How Commitment Mediates the Role of Self-Service Technology on Loyalty

220

11.1 Introduction

220

11.2 Serving the Customer with Self-Service Technology

221

11.2.1 Adoption of SST

221

11.2.2 Evaluation of Service Delivery

222

11.2.3 Goals of the Study

223

11.3 The Drivers of Loyalty

224

11.3.1 Customer Satisfaction

225

11.3.2 The Nature of Commitment - Affective and Calculative

225

11.3.3 Role of SST - Moderator or Mediated?

227

11.4 Testing the Alternative Models

228

11.4.1 Data Collection

228

11.4.2 Measures

228

11.4.3 Data Analysis

229

11.5 Discussion

232

11.6 Further Research

233

11.7 Conclusion

233

References

234

Web-Based Self-Service Systems for Managed IT Support: Service Provider Perspectives of Stakeholder-Based Issues

237

12.1 Introduction

237

12.2 Background

238

12.2.1 WSSs and After-Sales IT Support Provision

238

12.2.2 Managed IT Support Services and Knowledge-Centred Support (KCS)

240

12.2.3 Stakeholder-Oriented Relational Web-Based Enterprise Customer Service

241

12.2.4 Knowledge Transfer in Managed After-Sales IT Support Using WSSs

242

12.3 Stakeholder-Based Issues in Managed After-Sales IT Support Using WSSs

244

12.3.1 Stakeholders and Categories of CSFs

244

12.3.2 Critical Success Factors for Stakeholder Types

246

12.3.3 Critical Success Factors Specific to WSS Strategies

248

12.3.4 Stakeholder-Based Issues for Enabling Successful WSSs in Enterprise IT Support

249

12.3.4.1 Consideration of All Stakeholder Views

250

12.3.4.2 Specific Stakeholder Interpretations of CSFs

250

12.3.4.3 Stakeholder Interdependencies and Performance Management and Measurement in a B2B WSS Context

251

12.3.4.4 Impact of WSS on Stakeholder Relationships

251

12.3.4.5 B2B Stakeholder Relationship Complexity

251

12.3.4.6 Customer Co-contribution to Service

252

12.3.4.7 Intellectual Property, Security and Privacy

252

12.3.4.8 Complexities within Strategic Alliances

253

12.4 Conclusion

253

12.1 Appendix 1: CSFs for Knowledge Transfer from Support Organisation to Customer Organisation Using WSSs

254

12.2 Appendix 2: Glossary of Technical Terms

257

References

259

An Explanatory Model of Self-Service on the Internet

262

13.1 Introduction

262

13.2 Self-Service

263

13.3 Self-Service Technologies

264

13.4 Development of the Self-Service Model

265

13.4.1 Assessing the Validity of the Instrument

268

13.5 Application of the TCIE Research Instrument

268

13.6 Industry

269

13.6.1 Income

271

13.6.2 Technological Development

273

13.6.3 Culture

274

13.7 Discussion

275

13.8 Conclusion

276

13.1 Appendix: TCIE Measurement Instrument

276

References

277

Index

280