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Public Relations in China - Building and Defending your Brand in the PRC
von: D. Wolf
Palgrave Macmillan, 2016
ISBN: 9781137483812 , 239 Seiten
Format: PDF, OL
Kopierschutz: Wasserzeichen
Preis: 26,74 EUR
Cover
1
Contents
10
Acknowledgments
11
Introduction
14
1 The Basics and First Steps
24
2 Public Relations and the Chinese Government
59
3 Working with the Media in China
101
4 Public Relations and Corporate Change in China
139
5 Crisis Management in China
159
6 Social Media and Public Relations in China
174
7 Conducting Effective PR in China
187
8 360-Degree PR in China
206
9 Public Relations Agencies in China
215
Notes
229
Index
234
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