Practical Manual of Quality Function Deployment

Foreword

Acknowledgments

Contents

1 Quality Function Deployment (QFD): Definitions, History and Models

Abstract

1.1 Introduction

1.2 What You Will Learn in This Chapter

1.3 The New Product Development (NPD) Process

1.3.1 Products and Services

1.3.2 Definition of the NPD Process

1.3.3 Critical Variables in the NPD Process

1.4 Quality Function Deployment Definitions

1.5 QFD History

1.6 Four Phase and Comprehensive Models

1.6.1 Four Phase Model

1.6.2 Comprehensive Model

1.7 Strengths and Weaknesses of Quality Function Deployment

1.7.1 Strengths

1.7.2 Weaknesses

1.8 Creativity and QFD

1.9 The Proposed Framework

2 Strategic Matrices and Customer Analysis

Abstract

2.1 Introduction

2.2 What You Will Learn in This Chapter

2.3 The Royal Classic Bicycle Case Study

2.4 Strategy Deployment

2.4.1 Matrix 1. Strategic Targets Priority and AHP Method

2.4.2 Matrix 2. Core Competency Priority and the Independent Scoring Method

2.4.3 Matrix 3. Customer Segment Priority

2.5 Customer Analysis. From ``Gemba'' to the Demanded Qualities (DQ)

2.5.1 Gemba Analysis

2.5.2 How Is a Gemba Interview Carried Out

2.5.3 Voice of the Customer Table

2.5.4 Jiro Kawakita KJ Method and the Demanded Quality Deployment Chart (DQDC)

2.6 Customer Analysis. Questionnaire Design and the Preplan Matrix

2.6.1 The Questionnaire

2.6.2 Preplan Matrix and Demanded Quality Weight

2.7 Appendix. Royal Voice of the Customer Table (VOCT)

References

3 QFD from Product Characteristics to Pre-production

Abstract

3.1 Introduction

3.2 What You Will Learn in This Chapter

3.3 Quality Characteristics and the House of Quality

3.3.1 Characteristics Deployment

3.3.2 Request---Characteristic Matrix 5 (House of Quality---HoQ)

3.4 Functions and Product Mechanisms

3.4.1 Function Deployment

3.4.2 Mechanisms Deployment

3.5 Innovation

3.6 Parts Deployment, Costs and Process Deployment

3.6.1 The Parts of the Product

3.6.2 The Costs of the Parts

3.6.3 Process Phase Priority

3.7 Reliability

3.8 Summary

References

4 Fuzzy QFD

Abstract

4.1 Introduction

4.2 What You Will Learn in This Chapter

4.3 Fuzzy Sets and Fuzzy Mathematics

4.3.1 Fuzzy Sets

4.3.2 Fuzzy Numbers

4.4 Fuzzy QFD

4.4.1 Fuzzy Questionnaire

4.4.2 Fuzzy Preplan

4.4.3 QFD Matrices and House of Quality

References

5 QFD Case Histories

Abstract

5.1ƒIntroduction

5.2ƒCompany 1. Geotherm. A Longitudinal Case Study

5.2.1 Market and Strategy Analysis

5.2.2 Gemba and Preplan

5.2.3 House of Quality and Bottlenecks

5.2.4 What We Learned

5.3ƒCompany 2. Wepartner. Territorial Marketing with Fuzzy QFD

5.3.1 Fuzzy Strategic Matrices

5.3.2 Gemba Analysis and Fuzzy Preplan

5.3.3 Fuzzy House of Quality

5.3.4 QFD Organisational Analysis

5.3.5 What We Learned

5.4ƒCompany 3. Citymove. Planning Services for Public Transport

5.4.1 Strategic Matrices

5.4.2 Gemba and Preplan

5.4.3 House of Quality and Bottlenecks

5.4.4 What We Learned

5.5ƒCompany 4. Elight. Product Line Planning

5.5.1 Phase 1. Strategy

5.5.2 Phase 2. Gemba and Questionnaire Survey

5.5.3 Phase 3. Preplan

5.5.4 Phase 4. House of Quality and Bottleneck Analysis

5.5.5 Project Lead Time and Relationship Effects

5.5.6 What We Learned

5.6ƒReview of Four Other QFD Projects

5.6.1 Case 5. Paint

5.6.2 Case 6. Insure

5.6.3 Case 7. Mobile 1

5.6.4 Case 8. Stone

References