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Integriertes Marketing-, Vertriebs- und Kundenmanagement
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.
Prof. Dr. Richard Hofmaier (Hochschule für Angewandte Wissenschaften München/University of San Diego)
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