How to Cut it in the Media - PR Handbook for Aesthetic Medicine Professionals

How to Cut it in the Media - PR Handbook for Aesthetic Medicine Professionals

von: Tingy Simoes

Taylor and Francis, 2012

ISBN: 9781842145500

Format: PDF

Kopierschutz: DRM

Windows PC,Mac OSX Apple iPad, Android Tablet PC's

Preis: 94,19 EUR

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How to Cut it in the Media - PR Handbook for Aesthetic Medicine Professionals


 

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists' motivesPress outlets and their audiencesProactive and reactive PRHow to handle difficult interviewsThe risks of ",going public", on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.