Quantified - Redefining Conservation For The Next Economy

In his book Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a 'do-tank' that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources-water-but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.