Extended Warranties, Maintenance Service and Lease Contracts - Modeling and Analysis for Decision-Making

von: D.N.Prabhakar Murthy, Nat Jack, 2014

Trust, Institutions and Managing Entrepreneurial Relationships in Africa - An SME Perspective

von: Isaac Oduro Amoako, 2018

Business and Management Practices in South Asia - A Collection of Case Studies

von: Arijit Sikdar, Vijay Pereira, 2018

Brand Hate - Navigating Consumer Negativity in the Digital World

von: S. Umit Kucuk, 2018

Online Impulse Buying and Cognitive Dissonance - Examining the Effect of Mood on Consumer Behaviour

von: Giovanni Mattia, Alessio Di Leo, Ludovica Principato, 2021

The Trust Factor - Negotiating in SMARTnership

von: Keld Jensen, 2017

Luxury Selling - Lessons from the world of luxury in selling high quality goods and services to high value clients

von: Francis Srun, 2017

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions - Case of Vietnam and Sri Lanka

von: Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen, 2022

Data-driven Retailing - A Non-technical Practitioners' Guide

von: Louis-Philippe Kerkhove, 2022

CRM Systems in Industrial Companies - Intra- and Inter-Organizational Effects

von: A. Perna, E. Baraldi, 2014