Electronic Markets - Benefits, Costs and Risks

von: C. Standing, 2009

Building the Digital Enterprise - A Guide to Constructing Monetization Models Using Digital Technologies

von: Mark Skilton, 2016

Organisational Responses to Social Media Storms - An Applied Analysis of Modern Challenges

von: Andy Phippen, Emma Bond, 2020

Social Customer Relationship Management - Fundamentals, Applications, Technologies

von: Rainer Alt, Olaf Reinhold, 2019

Rediscovering the Essentiality of Marketing - Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

von: Luca Petruzzellis, Russell S. Winer, 2016

The Globalization of Chinese Enterprises: Trends and Characteristics

von: Huiyao Wang, Lu Miao, 2020

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

von: Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, 2008

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces - Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

von: Nina Krey, Patricia Rossi, 2018

Creating Marketing Magic and Innovative Future Marketing Trends - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

von: Maximilian Stieler, 2017

Finding New Ways to Engage and Satisfy Global Customers - Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

von: Patricia Rossi, Nina Krey, 2019