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Global Governance as Business Strategy
1
Table of Contents
5
Table of Figures
7
1. Introduction
8
1.1 Research Question
11
1.2 Research Methods
12
1.3 Terms and Definitions
14
1.3.1 Globalization
14
1.3.2 Global Governance
16
1.3.3 Power
21
1.3.4 Strategy
27
2. Theory Framework
32
2.1 Global Actors in Global Governance’s Competitive Environment
32
2.1.1 The Role of Civil Society in Global Governance
32
2.1.2 The Role of International Organizations in Global Governance
34
2.1.3 The Role of the State in Global Governance
35
2.1.4 The Role of TNC in the Global Governance
37
2.2. Porters 5 Forces Industry Analysis of TNCs
38
2.2.1 Rivalry
39
2.2.2 Threat of Substitutes
43
2.2.3 Threat of New Entrants
44
2.2.4 Bargaining Power of Buyer and Supplier
44
2.3 The Government and International Organizations as Sixth Force
47
2.4 Elaboration of TNCs´ BP Rising Strategies
53
2.4.1 Self Regulatory Institutions (SRIs)
55
2.4.2 Privatization of the Public Sector
55
2.4.3 Quasi-Regulation
56
2.4.4 Public-Private Partnerships (PPPs)
56
2.5 Conclusion of Theory Framework
58
3. Case Study: Gazprom
62
3.1 History Background of Russians Policy
62
3.2 Economy Background
64
3.3 Strategy framework
64
3.3.1 Gazprom and Russia
65
3.3.2 Gazprom and NGO´s
65
3.3.3 Gazprom and Europe
67
4. Conclusion
70
Bibliography
72
Appendix
74
About the Autor
86
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