Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala

Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala

von: Kedron Thomas

University of California Press, 2016

ISBN: 9780520964860 , 328 Seiten

Format: ePUB

Kopierschutz: DRM

Windows PC,Mac OSX geeignet für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Preis: 50,49 EUR

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Regulating Style - Intellectual Property Law and the Business of Fashion in Guatemala


 

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand ',piracy.' In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.