Communicating India's Soft Power - Buddha to Bollywood

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Daya K. Thussu is a professor of International Communication at the University of Westminster